Turning a Traditional Baking Business Into a Digital Commerce Operation.
A long-established baking supplies retailer moving from a physical-first business toward a full online commerce operation — with a large catalogue and very different customer types.
Baker's Mart
01
THE PROBLEM
Baker's Mart already had customers, products and a reputation in-store. The challenge was turning that into a digital operation that could serve home bakers, professionals and business buyers online — without the catalogue, marketing and operations pulling in different directions.
02
WHAT WAS BROKEN
What was holding the business back
- A large, complex product catalogue that is hard to keep organised and discoverable online.
- Multiple customer segments — retail and B2B — needing different journeys from the same store.
- Local visibility depended on footfall rather than search.
- Marketing, content and the store needed to work as one system, not separate activities.
03
WHAT WE CHANGED
Treat the business as a commerce system: a stable WooCommerce foundation, a catalogue people can actually navigate, search and local visibility to bring demand in, and marketing channels that feed the store — with separate attention for B2B buyers.
04
HOW WE BUILT IT
The build
01
E-commerce Infrastructure
WooCommerce store development and ongoing website optimization, built to carry a large catalogue.
02
Product Catalogue
Catalogue management so products stay structured, findable and up to date.
03
SEO & Local Visibility
Search and local SEO work so the business can be found online, not only in-store.
04
Marketing System
Meta advertising, content strategy and social media working together to drive demand to the store.
05
B2B Growth
B2B marketing aimed at professional and business buyers alongside retail customers.
06
Conversion & Growth
Conversion optimization and an ongoing digital growth strategy.
05
THE SYSTEM
How the pieces connect
STORE
VISIBILITY
DEMAND
06
THE RESULT
Where the business is now
- A digital commerce operation alongside the physical business.
- One connected system for store, catalogue, search and marketing.
- Dedicated attention for both retail and B2B customers.
07
WHAT HAPPENS NEXT
Ongoing optimization of the store, search visibility and marketing channels.
In retail e-commerce, the catalogue is the product experience. Marketing only works when what people land on is organised enough to buy from.
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