Building a Modern Digital Experience for a Skincare Brand.
A skincare brand where technology and marketing had to work together — from how products are discovered and bundled to how the brand shows up in ads and with influencers.
Nina Milano
01
THE PROBLEM
Skincare is bought on trust and understanding. Visitors need to know what a product does, which one fits them and why it's worth it — and the brand needs to feel consistent from an ad to the product page.
02
WHAT WAS BROKEN
What was holding the business back
- Product discovery needed to help visitors find the right product quickly.
- Product pages had to explain and convince, not just list.
- Bundles and positioning needed a clear strategy.
- Ads, social, influencer work and the website needed to tell the same story.
03
WHAT WE CHANGED
Approach the brand from both sides at once: build the e-commerce experience around discovery and conversion, and shape positioning, bundles and campaigns so every channel leads back to a site ready to sell.
04
HOW WE BUILT IT
The build
01
Brand Experience
An e-commerce website designed to feel like the brand.
02
Product Discovery
Website UX improvements that help visitors find the right product.
03
Product Pages
Product page optimization focused on clarity and conversion.
04
Bundles & Positioning
Bundling strategy and product positioning across the range.
05
Advertising & Social
Meta advertising and social media strategy.
06
Influencer & Content
Influencer / PR campaign strategy and content strategy.
05
THE SYSTEM
How the pieces connect
EXPERIENCE
OFFER
DEMAND
06
THE RESULT
Where the business is now
- A store experience built around product discovery and clear product pages.
- A defined bundling and positioning approach.
- Marketing and influencer strategy aligned with the website.
07
WHAT HAPPENS NEXT
Continued UX and conversion work alongside campaign strategy.
For a beauty brand, marketing and the website can't be separate projects — the click is only as good as the page it lands on.
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