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WEBSITE REDESIGN

Keep What Works.
Rebuild What Doesn't.

A strategic redesign that modernises your website, protects your search rankings and fixes the experience problems costing you customers.

Your Business Has Moved On. Your Website Hasn't.

  • The design feels dated next to competitors and undermines trust in your expertise.
  • Services, pricing and positioning have changed but the site still tells an old story.
  • You're worried a redesign will wipe out the search traffic you've already earned.

What Changes
When It Works.

BEFORE

  • Outdated look that undersells the business
  • Messaging from three years ago
  • Clunky mobile experience
  • Fear of losing rankings

AFTER

  • A modern design that matches your quality
  • Positioning that reflects where you are now
  • A fast, thumb-friendly mobile experience
  • Rankings protected with a full migration plan

Capabilities
Built Around Outcomes.

01

Performance & UX Audit

Analytics, heatmaps and user flows reviewed to find what's working and what's failing.

02

Content Inventory

Every page assessed to keep, rewrite, merge or retire — no content lost by accident.

03

Modern Visual Refresh

A new design language that elevates the brand while staying familiar to returning visitors.

04

SEO Migration

URL mapping, redirects and metadata carried over to protect existing rankings.

05

Conversion Improvements

Clearer CTAs, better forms and stronger trust signals built into the new templates.

06

Platform Upgrade

Move to a faster, more secure and easier-to-manage platform where it makes sense.

A Clear Process,
Start To Finish.

  1. STEP 01

    Audit

    Understand current performance, content and technical limitations.

  2. STEP 02

    Redesign

    New structure and visual direction, reviewed and refined with you.

  3. STEP 03

    Migrate

    Build, move content and set up redirects with full SEO checks.

  4. STEP 04

    Relaunch

    Go live, monitor rankings and traffic, and fix anything immediately.

Deliverables

UX & analytics auditContent inventoryNew sitemapRedesigned templatesContent migration301 redirect mapPost-launch SEO monitoringTeam training

Where This
Makes The Difference.

01

Rebrands

Bring the website in line with a new identity, name or positioning.

02

Underperforming sites

Fix the structure and conversion issues behind high traffic but low enquiries.

03

Platform migrations

Move off an ageing CMS without losing content, rankings or functionality.

Who We Build This For

Professional ServicesManufacturingHealthcareEducationTechnologyHospitality

Questions, Answered.

Will I lose my Google rankings?

We plan every URL change with redirects and monitor rankings after launch to protect your search visibility.

Can we keep some of our existing content?

Absolutely. We audit everything and keep, improve or merge what's valuable.

Do we need a new brand first?

Not necessarily. We can refresh within your current identity or pair the redesign with our branding team.

How is a redesign different from a new website?

A redesign builds on existing data, content and rankings — so decisions are grounded in what's already happening.

LET'S TALK

Ready To Fix
What's Holding You Back?

Tell us where things are stuck. We'll tell you honestly what we'd change.

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